Providing the Best Service
Date: 10th Jun 2009
IN business it is always vital to be in touch with the needs of your customers and balance them with the latest innovations in the market place.
That is one of the reasons we have recently introduced digital printing to the services we offer at our Totnes headquarters. We have been aware for some time of the advantages digital printing can offer our clients but it is only recently that we have felt that the technology was available to produce the high standards of quality we demand.
We have now invested in the region of £75,000 in a new digital printing machine (a Konica Minolta Bizhub C 6501) and the purpose-built, air-conditioned building in which it is housed and feel that this will not only benefit our growing portfolio of satisfied customers but offer a wide diversity of options to new clients.
In keeping with our commitment to an ecological ethos, digital printing can save on resources and costs because of the potential to create small print runs. A customer will not be obliged to commit to higher volumes with the wastage that might entail.
For example with digital printing it would be possible to create just 500 leaflets now and then another couple of hundred if there is a demand later.
It is relatively simple to make last minute changes to documents at any time – so they will not date – and it is easier to obtain advance copies if they are required for an urgent meeting. In fact the whole process is swift and perfect for when deadlines have to be met.
Another massive advantage with digital printing is its versatility – items can be personalised allowing you to research your potential markets and then target advertising accordingly. Text can be customised for every copy in a print run, helping you to create a much greater impact as well as building relationships. For instance you could print a series of leaflets each individually addressed and carrying something of specific interest to the recipient.
Different versions of a publication – perhaps in a different language – can also be printed cost effectively.
As always even the best technology in the world needs the right people to implement it and here at Kingfisher we have a dedicated, professional team and 25 years of experience.
